Whether Different Competitive Advantage Influence MNCs Location Choice? Moderating Effect of Transfer and Absorb Capacity

碩士 === 逢甲大學 === 國際經營與貿易學系 === 106 === Confronting hyper-competitive pressure of the market and low profits of the industry, it is a trend for firm to conduct FDI. Competitive advantage is the foundation for a company to get profits. Drawing on RBV (Resource base view) and KBV (Knowledge-based view),...

Full description

Bibliographic Details
Main Authors: Chiang, Yu Ling, 江郁姈
Other Authors: Lo, Fang Yi
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/39bpzd
Description
Summary:碩士 === 逢甲大學 === 國際經營與貿易學系 === 106 === Confronting hyper-competitive pressure of the market and low profits of the industry, it is a trend for firm to conduct FDI. Competitive advantage is the foundation for a company to get profits. Drawing on RBV (Resource base view) and KBV (Knowledge-based view), we divided resources into explicit and tacit resources. For the part of FDI locations, we separated the locations into developed and developing & emerging countries reference from International Monetary Fund (IMF). Based on the different property of resources, explicit and tacit, MNC (Multinational Corporate) will select different international locations. To exploit the relationship of international location strategies of parent, we adopted Hierarchical Linear Model (HLM) statistic method to analyze multilevel of parent’s resources and subunit’s locations. Owing to the tacitness, we also discuss transfer and absorb capacity, bidirectional transfer ability, as moderators between competitive advantage and location choices. This study is a multilevel data analysis, higher level parent company and lower level subsidiary, to deal with multilevel data simultaneously, this paper apply hierarchical linear model (HLM). This study used the samples from Taiwan Economic Journal (TEJ) including 855 Taiwanese firms and 12637 subsidiaries around the world. This study found that not only explicit but tacit resources had significant, and impact on the choice of their FDI locations. Except physical and brand not support out predictions, the assumptions about the relationship between competitive advantages and location choices are all supported. Yet, the impact of moderator successfully decrease the constraint of resource property on choosing international locations, and increase flexibility of firm to conduct their FDI activities.