Factors that affect purchase intention toward beauty youtubers’ recommendation
碩士 === 逢甲大學 === 國際經營與貿易學系 === 106 === With the development of the social media platform, how consumer search for beauty products’ information has changed with the pattern of information streaming and exchange. Compared to the passive acceptance of news in the past, now we have been able to actively...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2uynp8 |