A Study of Consumer Behavior When Traveling to Japan

• Main Authors: LIN, WEN-HSIN, 林文馨
• Other Authors: WU, KUANG-WEN
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/5t9b9w

碩士 === 逢甲大學 === 經營管理碩士在職學位學程 === 106 === According to the statistics of the Tourism Bureau, M.O.T.C. Republic of China (2014-2016), traveling to Japan is the first choice of Taiwanese when they want to travel aboard. The rank of the number of people is No. 1 for past three years. The study is divided into regions, tourism purposes, consumer behavior, transportation and the choices of stay for institutionalized tour and non-institutionalized tours. It has unique traditional culture and beautiful sightseeing in Japan that really attracted people. The exchange rate of Japanese Yan was decressing since 2014, so it caused more people travel to Japan. This study is based on different age (must above 18), different genders, different tourism types and different tourism methods to explore the differences in Taiwaness tourism when they travel to Japan. It can analyze what kinds of tourism will choose what kinds of travel types and and travel purpose. The survey will use Big Five personality traits. It will help to explore the frist choice of tourismer.