A Study on the Factors of Choosing School for Students in Technical and Vocational Colleges

• Main Authors: WANG,SHIH-LING, 王詩綾
• Other Authors: SHIU,YU-LUEN
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/b9uepz

碩士 === 佛光大學 === 管理學系 === 106 === In recent years, students graducally get rid of the traditional concept of choosing colleges, and, that is, no longer use the score convergence analysis as the sole criterion for the consideration of choosing colleges. In addition, many colleges are faced with the predicament of stopping the enrollment because of the small number of students. In view of these conditions, this study aims to investigate the factors of selecting schools for freshmen in technological and vocational colleges. This study is based on college students, their parents, and teachers in vocational high schools in Taiwan. It first discusses the relevant literature on school-selection factors, and then extracts six major factors, including “personal factors”, “other people’s influences”, “promotion strategies”, “school branding”, “employment advantages”, and “living conditons”, and twenty-six minor related factors. These questionnaire was designed and analyzed by the Analytic Hierarchy Process (AHP). A total number of 140 questionnaires were distributed, and 117 questionnaires were effectively collected. The results of the study shows that the major factor of the "personal factors" is the most important. In the following sequence of importance are "employment advantages", "school branding", " other people’s influences", "living conditions", and "promotion strategies". The top three minor related factors are "personal interest and expertise", "graduates having better job performance in the industry" and "personal test scores", while "providing international exchange opportunities" and "advertising sales methods" and "celebrity as a call" are the least important minor related factors.