Using Social Presence and TAM to Explore the Instant Messaging Intention of Sticker Use: A Case of LINE

Using Social Presence and TAM to Explore the Instant Messaging Intention of Sticker Use: A Case of LINE

碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 106 === LINE is the most popular Instant Messaging in Taiwan. The purpose of this research is using social presence and TAM to explore the instant messaging intention of sticker Use. Combining social presence and TAM as research model, this research examined LINE User...

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Bibliographic Details
Main Authors: TSAI, CHING-CHIEN, 蔡經謙
Other Authors: Lin, Wei-Kuo
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/28k3h7

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