A Study on Consumer’s Image Perception of Textiles Lighting Appearance and Material

碩士 === 輔仁大學 === 織品服裝學系碩士班 === 105 === The purpose of this study is to investigate the material and appearance of textile lighting to understand the consumer's image cognition and preference by method of semantic differential. Discussing the difference of the image cognition between male and fem...

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Bibliographic Details
Main Authors: HUANG, YU-TING, 黃郁婷
Other Authors: WU, YEN-I
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/eja874
Description
Summary:碩士 === 輔仁大學 === 織品服裝學系碩士班 === 105 === The purpose of this study is to investigate the material and appearance of textile lighting to understand the consumer's image cognition and preference by method of semantic differential. Discussing the difference of the image cognition between male and female to establish the inductive lexical database. Collection of European and American textile lighting, especially in the high penetration of light can create a unique warm, floating atmosphere as the main choice. Fiber material affects the appearance of fabrics, lighting often use cotton, linen, nylon and glass fiber. Thus, material types are mainly divided into natural fibers, man-made fibers, glass fiber. Appearance is first thing that contact with consumers and consequently this study follows type classification, there are organic appearance, geometric appearance, irregular appearance. 45 samples which select by the researcher, and then screen out 18 representative lighting samples. The adjectives were choose from the three categories of material, appearance, impression of evaluating. 317 effective questionnaires are collected, 163 female and 154 male were analyzed by The two-way ANOVA analysis, factor analysis, one-way analysis of variance, descriptive statistics. The results of the study could offer textile designers comprehend customer’s objective cognition. Textile lighting can be more perfect on the combination of texture and appearance.