Developing a fundraising strategy by investigating donators’ behaviors using decision tree analysis - A case study of a private university in Taiwan.

• Main Authors: TSAI, WAN-YU, 蔡宛諭
• Other Authors: CHEN, LI-FEI
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/f397a7

碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 106 === Economic depression is a global phenomenon. It influences the financial situation of the country and also the educational funding. Educational income is less than before especially in private school because of The Trend of Fewer Children. In the one hand, this study uses try to gain the support from government; on the other hand, alumni donation will be the one solution that we could choose. In this thesis, one significant private school in Taiwan will be a case study. It analyzes the research data which is from the database of this private school. Donation amount, donation purpose and donation information will be the research items. The goal of this thesis is that to develop the useful strategy for fundraising. This study is going to use CHAID and CRT to find the better classification for donors modal. Finally, this thesis that will provide the valuable and useful method for all schools to be their solution. In variety financial environment, only have enough funding, do more in our educational developing.