The Research of Bonus Points on Customers’ Purchases and its Integrated Applications

• Main Authors: WANG, YI-TING, 王怡婷
• Other Authors: Tsai, Yao-Hong
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/49rp9r

碩士 === 玄奘大學 === 資訊管理學系碩士班 === 106 === Because many modern businesses launch bonus points to customers, the public will spend more money to purchase. Some businesses will introduce membership card, some will launch a set point cards to promote public consumption, so people accumulate a lot of various bonus points. And these different bonus points have different due dates, methods or types to use. People are hard to know how to manage and effectively use bonus points, such that usually waste these bonus points. This paper analyzed the online bonus points exchange platform with Jimeru, Thai gift points and Happy Go about the accumulation of bonus points and purchase by bonus points. Also discussed the advantages and disadvantages of those platforms and then came up with the corresponding solutions. After that we proposed the bonus points exchange platform, and named "Collect Points for Fun (CPF)". We also provided discussions of the differences, the advantages and disadvantages between the proposed method and other systems. It allows the public to better understand the use of the bonus point exchange so that the public will not waste the bonus points accumulated after consumption anymore.