The Research of Bonus Points on Customers’ Purchases and its Integrated Applications
碩士 === 玄奘大學 === 資訊管理學系碩士班 === 106 === Because many modern businesses launch bonus points to customers, the public will spend more money to purchase. Some businesses will introduce membership card, some will launch a set point cards to promote public consumption, so people accumulate a lot of various...
Main Authors: | WANG, YI-TING, 王怡婷 |
---|---|
Other Authors: | Tsai, Yao-Hong |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/49rp9r |
Similar Items
-
The Study of effects on conformity for purchasing decision of bonus points promotion
by: WANG,HSIANG-YA, et al.
Published: (2015) -
A Study of the Impact on Check-in Bonus Points Towards Customer Purchase Intentions – Using Bonus Points Website OPEN-LiFE as an Example
by: Li-han Huang, et al.
Published: (2014) -
The Impact of Innovatively Integrated Virtual Bonus Points on Customers’ Repurchases in Online Shopping
by: Hsueh Wie Chun, et al.
Published: (2010) -
The Influence of Premium Promotion on Purchase Intention – Convenience Store’s Bonus Points Promotion as An Example
by: WU,CHENG HAN, et al.
Published: (2012) -
Design and Implementation of an Exchange Platform for the Bonus Points and Premium
by: Wang, Kuang-Lu, et al.
Published: (2014)