A Study for the Requirement Analysis of Integrated Marketing Planning and Executions of Auxiliary System

• Main Authors: Liu, You-Ting, 劉宥庭
• Other Authors: Yang, Chyuan-Huei Thomas
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/rm58xw

碩士 === 玄奘大學 === 資訊管理學系碩士班 === 106 === The marketing area can be subdivided into many categories. There are advertising, market survey, public relations, the Internet, graphic production, CRM (Customer Relationship Management). Integrated marketing, in fact, covers these areas. Many agencies of advertising and marketing around the world are constantly rebuilding themselves at the speed of light, which can be exciting and daunting as it brings more competition and fragmentation. As consumer behavior continues to evolve, the demand for brand-driven relevance increases. Although we have more opportunity to reach consumers than before, but in the chaotic information to choose the right pipeline to reduce the chaos of the marketing environment to create success. In the face of numerous and complicated people, things and objects in advertising marketing strategy planning and implementation, in the face of internal and external demand, an integrated marketing auxiliary system is urgently needed. In this study, we discuss the requirement analysis of a platform which can assist the marketing public relation team to give a record, plan, communicate and execute in the whole process of planning and organizing activities