| Summary: | 碩士 === 醒吾科技大學 === 觀光休閒系所 === 106 === The purpose of this paper is to expound the land sightseeing and industrial combination and innovation development, and to explore the impact of the New Taipei Hakka Tung Blossom Festival on tourists and residents, compare the differences of characteristics to other, use other counties and cities advantage for our own use, through the industrial innovation to explore, let the New Taipei Hakka Tung Blossom Festival have more different characteristics, to attract more tourists, so more local enterprises can see the different characteristics of the New Taipei Hakka Tung Blossom Festival, and develop more cooperation opportunities.
The present study was collected in a qualitative manner, and using a variety of information collecting methods, for the Hakka Tong blossom Festival and the social impact of the integrity of the inquiry, the use of inductive analysis of the data and form a theory, through the interviews, the object interaction of its activities and significance of the construction to get an interpretative understanding of a manner. In order to in-depth understanding of the New Taipei City Hakka Tung Blossom Festival development status, as the provision of government and industry management of reference, but also provide the people to experience more valuable to the Hakka Tong Blossom Festival. Finally, via industry, government, media, academic circles related to the contact depth interviews, to spy on the activities development and improvement of the place.
The above analysis showed that the New Taipei City Hakka Tung Blossom Festival faced the situation and development of Firstly, cooperating with the media. Secondly, Product to be constant innovation; Thirdly, The relevant decree of the fit to be strengthened; Fourth, Difficulty of local characteristic heritage; and Finally, Active content the lack of innovative results. Thus the proposed eleven related projects, several of which Based the contains: to solve the traffic problems, the creation of the local marketing units, strengthen the propaganda channel, and actively cultivate the local characteristics of the industry required talent, enhance the local characteristics of product quality and other recommendations and integration, it is desirable to let the New Taipei City Hakka Tung Blossom Festival to add more features, and thus to promote and expand New Taipei City Hakka Tung Blossom Festival to develop more opportunities for cooperation.
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