| Summary: | 碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 106 === ABSTRACT
With the statistics of the Taipei MRT system, as of December, the daily traffic volume of Danshui Xinyi, Songshan Xindian, Zhonghe Xinlu, Bannan Line and Wenhu Line reached 2,050,000. It is also because of such a huge MRT commute and transfer of people to bring business opportunities.
Therefore, how to adjust and change the business model of the vending shop in the MRT station is a topic of interest to this research, and it is also one of the motives of this research. Secondly, which facets can stimulate and influence consumers. The behavior, which in turn enhances the business performance of the MRT station, is the second motivation of this study. So many people cross the MRT underground passage and the MRT station every day, shuttle and pass the MRT store, for setting up in the MRT station or The MRT's underground MRT store is a huge business opportunity. How to effectively grasp such a huge business opportunity and provide the government with advice on the effective operation of the MRT vending store, prompting MRT stores to increase revenue and increase MRT The revenue of the bureau and the business opportunities of the merchants around the MRT through the business opportunities of the MRT store are the third motivation of this study
To explore how the business model of stores (sales stores) in MRT stations can stimulate consumer behavior and marketing strategies of retail stores, so this study has the following objectives
1. Exploring what kind of product features in the MRT station are suitable for sale in the MRT station;
2. Exploring whether the area within the MRT station's retail store will affect consumer behavior;
3. Discuss whether there is any correlation between the goods in the MRT station and the goods in the shops around the station;
4. Exploring whether the characteristics of the MRT station will affect the sales behavior of the goods in the store;
5. Exploring whether the characteristics of the MRT station group will affect the sales behavior of the goods in the store;
This study is based on the investigation of the store manager of the Taipei Mass Rapid Transit System (including Taipei City and New Taipei City). The graduate design interview outline is used for in-depth interviews. The store manager interviews the sales mode of the MRT station store and sells it. How store sales and marketing strategies stimulate consumer buying behavior and business improvement
The purpose of this study is to explore the commodity characteristics and business model of the Taipei MRT station vending shop, and to derive the characteristics of the vending store based on the results and information of the store interviews.
Keywords: Taipei MRT system, MRT vending shop, commodity characteristics
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