The Influence of Situations, Valuations, and Justification on the Compromise and Attraction Effects for the Consumers'' Fitness Club Choices
碩士 === 義守大學 === 企業管理學系 === 106 === The research focuses on the Influence of situations, valuations, and justification on the compromise and attraction effects for the consumers'' fitness club choices. The main experiment objects were college students. The 557 effective questionnair...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2g9fu7 |
| Summary: | 碩士 === 義守大學 === 企業管理學系 === 106 === The research focuses on the Influence of situations, valuations, and justification on the compromise and attraction effects for the consumers'' fitness club choices. The main experiment objects were college students. The 557 effective questionnaires were received back and using Chi-square test to analyze the data. The results showed that the compromise and attraction effects were stronger in the utilitarian versus hedonic consumption situation. Customers had higher compromise and attraction effects under the calculation-priming versus feeling-priming conditions. Under the high justification condition, we found stronger compromise and attraction effects.
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