A Research on the Satisfaction of the Service Quality on Mini Three Link Ferries

• Main Authors: CHIA-CHI, YANG, 楊家祺
• Other Authors: SHENG, TUNG
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/g6fram

碩士 === 國立金門大學 === 管理學院事業經營碩士在職專班企業管理組 === 106 === This research targets on the overall satisfaction of the service quality on Mini Three Link Ferries. Service quality satisfaction comprises five dimensions, namely, the service providers, ferry schedules, information provided, safety, and the actual facilities. We distributed questionnaires to the passengers who travelled via Mini Three Link with valid returns of 132 and applied One-Way ANOVA to examine the differentiations. The research found out only job category has a significant variation on actual facilities; meanwhile, no differences on the dimensions of service providers, ferry schedules, information provided, and safety. Based on the findings, we suggest the Mini Three Link operators should pay attention to the improvement of service quality of actual facilities since passengers see the actual facilities as the prioritized dimension among the ferry services. Keywords: Mini Three Link Ferry, Satisfaction of the Service Quality, Kinmen County