A study of the Recreational Agriculture Interpretation Services Construct Evaluation Criteria

• Main Authors: CHANG,CHIH-HUA, 張志華
• Other Authors: Chen,Huan-Tun
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/rery7h

碩士 === 開南大學 === 觀光運輸學院碩士在職專班 === 106 === The purpose of this study is to seclect and construct indicators on “recreational agriculture interpretation services”. For farm operators, those indicators are used to review the interpretation services of farms. This is helpful to increase the quality of recreational agriculture interpretation services.On one hand, it is expected that the operation of recreational agriculture can creat more economic value. The research process initially developed 4 dimensions,9 indicators and 23 criterias for "recreational agriculture interpretation services" in the literature review, followed by Delphi Mothod which is used to screen the hierarchy structure out of the "recreational agriculture interpretation service".Applying Analytic Hierarchy Process to do the second-stage expert and scholars investigation method to find out the weights of dimensions, indicators, and criterias, and sorting their priorities in the hierarchical structure to understand and create the direction of the indicators at the same time.According to the statistics of the research results, under the overall hierarchical structure analysis,The most important dimensions agriculture interpretation services aspects are "interpretation" ;three of the more important indicators are "Professional competence," "Service certification," "Administrative management,"; five of the more important criterion are"Professional capabilities of Interpreter", "professional certication of interpreter", "Formulayion of standard operation procedures of the interpretation services", "Internet interpretation service", "Cognitive experience".