The Key Factor of Mobile Phone Purchasing-An Application of TAM and TPB
碩士 === 崑山科技大學 === 企業管理研究所 === 106 === This research mainly adopts the integration model of Technology Acceptance Model and Theory of Planed Behavior. In addition, we also add another variable- personality trait in to research model. This study collects data through questionnaires and finally effecti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fsuc82 |