A Study of the Effect on the Key Success Factor of Mobile Payment: A Perspective of Technology Acceptance Model and Theory Planned Behavior

• Main Authors: Wu,Zheng-Lin, 吳政霖
• Other Authors: Ou-Yang, Hou
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/3kk5wk

碩士 === 崑山科技大學 === 企業管理研究所 === 107 === This study explores the relevance of perceptual usefulness, perceived ease of use, usage attitude, subjective norms, perceived behavioral control, behavioral intent, and purchase behavior of smart phones with third-party payment (NFC) capabilities, and According to the relevant research hypothesis. The questionnaire was issued during the period from April 20 to May 20, 2019. The questionnaire was issued and collected. After deducting the invalid samples, a total of 1,040 samples were used for analysis. The empirical results are as follows: The empirical results of regression analysis and hierarchical regression analysis are as follows: Perceptual ease of use has a significant positive impact on perceived usefulness; perceived ease of use has a significant positive impact on usage attitude; perceptual usefulness has an attitude toward use Significant positive impact; perceptual usefulness has a significant positive impact on behavioral intention; use attitude has a significant positive impact on behavioral intention; subjective norm has a significant positive impact on behavioral intention; perceptual behavioral control has a significant positive impact on behavioral intention Perceptual behavior control has a significant positive impact on purchase behavior; behavioral intention has a significant positive impact on purchase behavior; perceived usefulness has a significant positive impact on purchase behavior; perceived ease of use has a significant positive impact on purchase behavior; perception Usefulness has an intermediary effect in the relationship between "perceptional usability and use attitude"; the use attitude has an intermediary effect in the relationship between "perceived usefulness and behavioral intention"; behavioral intention is in "perceived behavior control and purchase behavior" Intermediary effect in the relationship; performance risk in the relationship between "use attitude and behavioral intention" It has the effect of interference; the relationship between financial risk has the effect of interfering "with the intention of using attitudinal behavior" in.