A Study of the Effect on the Key Success Factor of Mobile Payment: A Perspective of Technology Acceptance Model and Theory Planned Behavior

碩士 === 崑山科技大學 === 企業管理研究所 === 107 === This study explores the relevance of perceptual usefulness, perceived ease of use, usage attitude, subjective norms, perceived behavioral control, behavioral intent, and purchase behavior of smart phones with third-party payment (NFC) capabilities, and According...

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Bibliographic Details
Main Authors: Wu,Zheng-Lin, 吳政霖
Other Authors: Ou-Yang, Hou
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/3kk5wk