A Study of Functions of Mobile Service for Micro-Agricultural Business

• Main Authors: Huang, Qian-Hua, 黃千華
• Other Authors: Lin, Wen-Hui
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/642x7x

碩士 === 崑山科技大學 === 資訊管理研究所 === 106 === The high-quality micro-organic farming faced three main problems including production and neglect of marketing, food safety issues affecting consumer confidence, resellers reduce profits of production, and production imbalances. This study explores the mobile service model from the three perspectives including consumer demand, experience economy, and virtual ecotourism. It implements a mobile service for micro-agribusiness platform to improve their operation efficiency and expects to promote the marketing of farmers’ productions. Basically, the micro-agribusiness platform comprises of three sub-systems: mobile marketing and learning, e-commerce, and mobile navigation. Mobile marketing and learning sub-system use an interactive multimedia e-books and Unity 3D technology to provide comprehensive and transparent process information for farming products, establish a trust relationship between producers and consumers. The mobile commerce subsystem made up of a novel face authentication scheme based on Hongtai payment system. It provides a simulated safe and convenient shopping environment on special products. The mobile navigation subsystem uses Deep Leaning technology, namely MobileNet. To recognize object and show information for the recognized object associated with augment reality(AR) on mobile devices. This invention assist farmers the promotion of experimental marketing of leisure agriculture and then improve the global efficiency of the six grade agriculture. The mobile service for micro-agribusiness platform is a high availability matter to promote the development of micro-agriculture. a mobile service namely, ‘Humasao’ sesame products sponsored by Sigang District Farmers' Association has constructed in our project. It is assured that developing this platform a win-win strategy to promote the marketing for both producer and consumers after the platform is online.