Study on Enterprise Diagnosis of Steel Rebar Manufacturing Industry in Single Rolling Mill—A Case Study of Company C

• Main Authors: HUNG, CHE-FANG, 洪哲芳
• Other Authors: LIN PING CHEN
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/9d2ezr

碩士 === 國立高雄應用科技大學 === 金融系金融資訊碩士在職專班 === 106 === In the face of globalization international economic situation and regional integration trend, Taiwan’s SME’s only to strengthen business management and to enhance industrial competitiveness in order to meet complicated and volatile economic environment. Besides continue to innovate,it is at any time on the enterprise medical examination-enterprise diagnosis, early detection of potential problems and weaknesses and tow improve, in order to ensure the sustainable development of enterprises. The case study of W Company,diagnosis process from the inside out, step by step. First of all, the external analysis of the steel pipe fitting industry belonging to the case company, from the industry upstream and downstream, the development of the process and the current situation, industry characteristics and import and export ractices,industry revenue and profit status analysis, the industry development in Taiwan and SWOT analysis and five force analysis.Second,the case of company to diagnose and analyse the breakeven profit of the profit basis, and on production,marketing,human resources,research and development, finance, administration, information management for diagnosis, the use of scholars travel Chu-yi You’s Finance/Management/Strategy analysis(FMSA), and comprehensively summarizes the financial urgency indicators of the case company, improves the management feasibility index and the policy feasibility index,and after the cross-analysis, the case study of company development problem, and then put forwardthe propose solutions, as a reference to provide business to enhance business performance.