| Summary: | 碩士 === 國立高雄應用科技大學 === 高階經營管理研究所碩士在職專班 === 106 === The purpose of this study is to explore the T-company air-conditioning equipment industry business strategy analysis. In-depth interview case studies to obtain interviewer's comments and collect data. The SWOT analysis of T-company and TOWS matrix analysis will analyze the opportunities,threats and internal advantages and disadvantages outside the industry,analyze the industry competition structure among peers with Porter five forces analysis, and carry out strategic planning,equipment industry and propose the marketing strategy of air conditioning.
(I)Sales channels and service business strategies.
(II)Brand communication:Establish a good brand image and gain a competitive advantage.
(III)Enhance the degree of integration of innovative services and products to enhance uniqueness.
(IV)Optimize E-commerce Protection Network.
Finally, This study also proposes future research and suggestions, and hopes to provide reference value for research and practical applications in the related fields of the air-conditioning industry in the future.
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