| Summary: | 碩士 === 龍華科技大學 === 資訊管理系碩士班 === 106 === Customer relation management (CRM) is very helpful tool for business strategy, Traditional database systems main record characters of customer. Front desk attendant still do customer service and strike a deal based on their experience. Nowadays customer’s data can be organized, analyzed, and classified. After dividing the characteristics of customers' clusters this study can inference suitable products for customer. This may assist the training, which is accurately recommend aromatherapy to customer, of front desk attendant
The purpose of this research is to use fuzzy c-means (FCM) and decision tree ID3 to summarize and analyze the influence factors of aromatic consumers. The CRM system is constructed by customer characteristics and actually transactions of essential oil products. It can also help therapists quickly find the proper essential oil products for customer, and can plan the best marketing strategies to enhance their competitiveness.
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