The Influence of Social Responsibility and Green Marketing on Purchase Intention: The Case of McDonald’s
碩士 === 康寧大學 === 企業管理研究所 === 107 === The main purpose of this study was to explore the relationships among corporate social responsibility, green marketing and consumer purchase intention.The study employed survey research method. The questionnaire was administered to 451 McDonald's consumers in...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zgrt9g |