The Influence of Social Responsibility and Green Marketing on Purchase Intention: The Case of McDonald’s
碩士 === 康寧大學 === 企業管理研究所 === 107 === The main purpose of this study was to explore the relationships among corporate social responsibility, green marketing and consumer purchase intention.The study employed survey research method. The questionnaire was administered to 451 McDonald's consumers in...
Main Authors: | LI, KUAN-TING, 李冠葶 |
---|---|
Other Authors: | LIN, CHENG-TE |
Format: | Others |
Language: | zh-TW |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/zgrt9g |
Similar Items
-
The Influence of Service Quality, Green Marketing, Corporate Image and Social Responsibility on Purchase Intention:The Case of McDonald's
by: JHOU, SHIHYUAN, et al.
Published: (2014) -
McDONALD’s
by: Gin Kwan Yue, et al.
Published: (2020-03-01) -
Lean inom McDonalds - McDonalds nya system
by: Berholt, Elin, et al.
Published: (2017) -
The Influence of Advertising Endorser and Sales Promotion on Purchase Intention-A Study on McDonald’s
by: Pei-Hsien Chou, et al.
Published: (2011) -
Iain McDonald
by: Osdene TS
Published: (1988-10-01)