A Study of Elementary School Teachers’ Opinions on Service Quality, Tourism Image, Satisfaction, and Revisiting intention of Field Trips to Lihpao Land and Formosan Aboriginal Culture Village

• Main Authors: LIN, CHUN-MIN, 林春敏
• Other Authors: LIN, CHENG-TE
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/9j4g87

碩士 === 康寧大學 === 企業管理研究所 === 107 === The study aims to explore elementary school teachers’ opinions on service quality, tourism image, satisfaction, and revisiting intention of field trips to Lihpao Land and Formosan Aboriginal Culture Village. The purpose is to investigate the influences of the four variables, and build a cause-effect pattern. The researcher adopted the research methods of a questionnaire survey. The questionnaires were distributed to 600 elementary school teachers in Changhua County, who have had the experience of going on the field trips to Lihpao Land and Formosan Aboriginal Culture Village with their students. The number of valid questionnaires is 482, and the effective response rate is 89.26%. With the need of research purpose and hypothesis test, SPSS21.0 is applied to analyze the data. With the questionnaires collected, reliability analysis, validity analysis, descriptive statistics analysis, Independent-Sample t-test, One-way ANOVA, are employed. The findings show that there are significant relationships between service quality and tourism image, between service quality and satisfaction, between tourism image and satisfaction, between tourism image and revisiting intention, and between satisfaction and revisiting intention.