| Summary: | 碩士 === 康寧大學 === 企業管理研究所 === 106 === The phenomenon of population ageing has become a problem faced by many countries all over the world. What’s more, speaking of population ageing, Taiwan ranks first in the world. Therefore, the research on the topic about senior citizens is booming. Because of the huge business opportunities for seniors’ market, more and more industries are actively aiming in this part. This research aims to use experts familiar with the use of IT products by the seniors as respondents. These experts include scholars in the academic field, practitioners in the communication industry, and the elder with experience in the use of IT products for more than five years. Therefore, the study is expected to provide advice and strategies for the industries to develop IT products suitable for the seniors.
Baes on theories of UTAUT model presented by Venkatesh, et al.(2003), this research seeks to establish four facets of perceived value: Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions and fourteen evaluation standards. It uses questionnaires to survey and Decision Making Trial and Evaluation Laboratory (DEMATEL) to analyze. According to the aggregated analysis, it comes to the following conclusions: of the four facets of perceived value, “Performance Expectancy” is the source of influence that affected the other facets. “Outcome Expectancy” is the source of influence for “Performance Expectancy”. “Complexity” is discovered to be the source of influence for “Effort Expectancy”. “Subjective Norm” is identified as the source of influence for “Social Influence”. “Facilitating Conditions” is determined to be the source of influence for “Facilitating Conditions”.
Based on the above results, this study proposes the following five suggestions for developing the use of IT products by seniors: “Develop products for regular use in daily life”, “Develop products in the use of providing information of medical treatment& health care”, “Simplify interface design and steps for usage”, “Design easy-to-use communication software or games” and “Equipped with instant service system” as a reference for information technology industry to design and produce in the future.
|
|---|
