The Impact of Social Network Site on Brand Attitude and Purchase Intention
碩士 === 銘傳大學 === 企業管理學系 === 106 === Social network sites have experienced a dramatic increase in usage in recent years with the advent of higher speed internet access and lower costs. To ensure an effective outreach to potential consumers, brands have also taken advantage of the popularity of SNSs to...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/z7jj3s |