A Research of Key Success Factors of E-commerce

• Main Authors: TSENG, JEN-HUNG, 曾任鴻
• Other Authors: LEE, YUNG-SUN
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/etp259

碩士 === 銘傳大學 === 資訊管理學系碩士在職專班 === 106 === With the flourishing development of electronic commerce, the internet users have dramatically increased. The electronic commerce provides consumers with a wide variety choicesof shopping. Because of the rapid progress in technology, the operation of electronic commerce has changed in its essence. As a result,thisstudy aimed at gaining the key success factors of e-Commerce. We used Modified Delphi Method to explore the critical factors of e-Commerce,and then,used AHP to get the critical success factors of e-Commerce. The result showed that the most important constructs are the transaction security,customer service,payment mechanism,and reputation of e-Commerce. The top five key success factorsof e-commerce arethe confidentiality of customerinformation, safe mechanism of goods delivery, secure payment mechanism, goods delivery service, and reputable sellers.