A Study on the Relationship among Emotion Brand Associations,Brand Equity,Price Sensitivity,and Purchase Intention with Airlines'Corporate Custermer Service :The Moderating Effect of Brand relevance
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 106 === The rise of cheap airlines in recent years has led to more competition in the aviation industry. In order to attract passengers to ride, the airlines not only actively establish a good image of the enterprise, but also consider corporate brands to be one of t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9mag6u |