Study for Online Repurchase Intention Model of Senior Travelers’ Package Tours

• Main Authors: Lu, Su-Chen, 盧素珍
• Other Authors: WANG,TA-MING
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/3cx98f

碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 106 === The purpose of this study is to explore the relationship between the motivation, perceived price, perceived quality and repurchase intention of the senior travelers; moreover, the study also makes a comparison between two groups of senior travelers with age difference and further elaborates on the differences concerning their motivation, perceived price, perceived quality and repurchase intention. The data was collected from questionnaires, which were handed out to the subjects from December 2017 to March 2018. Then, the data was analyzed by applying statistical measures with the Statistical Package for Social Sciences (SPSS) based on the collected 311 valid samples out of issued 350 questionnaires, in which the effective questionnaire rate was 88.8%. The results are as follows: 1.The online senior travelers’ travel motivation, perceived price, perceived quality and repurchase intention are positively correlated. 2.The main difference: the elderly group of senior travelers’ motivation is significantly higher than the young group’s. 3.The travel motivation of the young group is higher than the elderly group's through perceived price. Besides, the travel motivation of the elderly group is higher than the younger group's through the perceived quality. Last, the perceived price of the young group is higher than the elderly group's through the perceived quality.