Multinational Enterprise’s Market Entry Strategy in the Retail Industry in Taiwan- A Case Study of Audio-visual Sound Equipment Company
碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 106 === When globalization the major driving force for business growth, it has become much more important to select appropriate entry timing and target market of an overseas area. This article will use a world-renowned audio and video electronic company as an e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7mh77g |