| Summary: | 碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 106 === As declining fertility rates and life expectancy extensions being common phenomena in the world, the global youth population continues to decline, the elderly population (so-called silver-haired group) continues to increase, and the aging population has become a major factor in the global population change in the 21st century. The change in the demographic structure seems to be a crisis, but it also has brewed a commercial revolution. The aging society has caused the transfer and change of the product supply and service sector. As a result, the target customers and needs of the company will be changed. In the upcoming aging society, the senior industry will also combine service innovations such as information technology and the Internet of Things, which will further expand the scale of the industry.
Therefore, the objective of this study is to study the GO GO and SLOW GO silver-haired groups as the main research subjects, and try to figure out the possible needs and related functions and then propose a blueprint of business ecosystem for providing one-stop service to silver-haired groups. Through the interviews of experts from industrial, governmental and academic fields, we found that provding such business ecosystem can enable GO GO and SLOW GO silver-haired groups to interact and learn about some health products and health care through the knowledge community, so that they can know and share experiences of using different health products. Then we can cultivate some professional knowledge community talents, so that in the future there will be some health foods and commodities that can use the platform to try out trials, and then establish a public vote health care food and commodity voting and system model. Through the above planned service, we will gradually expand the business opportunities related to more health care, such as food, food, recipes, and even include health and well-being, food, clothing, housing, transportation, education, music, related industries, and more. Through the research results of this study, it is hoped that the silver-haired people will live more meaningfully in the life of the last decree and become truly useful without leaving regrets and solving the problem of social aging.
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