| Summary: | 碩士 === 銘傳大學 === 公共事務學系碩士在職專班 === 106 === The research in this paper hopes to make theoretical and practical research through the case study of "Banking Lender Training Strategy - S and G " (Financial S Group's Existing Marketing Strategy) Development (Policy) contribution
Through the research of this case, through the in-depth interviews of data collection and practice, the research findings and conclusions of this paper are used to design and construct a feasible mechanism or model for financial service marketing training, and the two banks are compared through in-depth interviews. To explore the similarities and differences of "bank lender training strategy", this article takes Cathay United Bank (hereinafter referred to as G Group) as an example, trying to introduce a series of reforms, aiming at achieving high performance for consumers and choosing to strengthen strategic manpower. Resource management and organizational performance to help companies maintain a competitive advantage.
Using the right attitude and the advantages of marketing strategies, understanding global trends, and grasping new business opportunities, the future of financial services industry, the success of success will be unlimited; corporate marketing is the history of knowledge value chain, growth performance with the continuation, the leader must carefully understand: "Find the right way, do the right thing." The practitioner is the real manager and the leader of high performance.
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