| Summary: | 碩士 === 明道大學 === 企業高階管理碩士班 === 106 === Land is an important source of wealth and plays an important role in promoting rapid economic development and the process of urbanization. Real estate industry is a wide range of business, capital-intensive integrated industries, companies in the scale of various different types of diversified business forms coexist. The real estate industry's basic and key demand raw materials for the development of land. To further meet the different needs of customers, innovative thinking is the core competitiveness of enterprises based on the market. The premium package services combined with the concept of consumer personal construction of leisure villas land development.
In the fierce market competition to survive and develop, the land development company can through the innovation of the operation strategy, through the two-way communication with the house buyers and when the actual demand for leisure villas, in order to complete the consumer planning services, to enhance the consumer satisfaction of leisure villas internal structure, The external landscape and the whole community landscape are the main contents of this study.
In the leisure villa land development process actively guide the participation of customers, can effectively improve the comprehensive competitiveness of leisure villas. This study integrates the opinions of relevant experts and adopts Fuzzy Delphi Method and Fuzzy Analytic Hierarchy Process to evaluate the key criteria of successful business strategy, and concludes that external factors are the main policy criteria, and the first six sub-criteria are up to 93.5%. The management of social resources level and core value level is the main content of Premium Package Services Business Model successful operation strategy. This research thought that the leisure villa land development aspect successful operation strategy choice provides some reference.
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