Applying Design Thinking in Developing Educational Board Game - An Example of Marketing Strategies(4Ps)

• Main Authors: YU,JU-LI, 李侑如
• Other Authors: LIN,HUNG-MING
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/nbsnqu

碩士 === 明新科技大學 === 管理研究所碩士班 === 107 === 　　Due to the promotion of the Ministry of Education’s policy, table game is used to be one of the teaching tools in class. The use of the characteristics of table games is integrated into the education. Students can improve their learning and the ability of brain-thinking by playing table games. This study designed an educational table game by using Marketing Strategies (4Ps) as a design category. This educational table game, which allows students to understand the definitions and methods of using, and then integrate the design-thinking tool to the board game, and finally do some modifications and adjustments on it. 　　The purpose of this research is to develop an educational table game which is based on the Marketing Strategies (4Ps). This study combines the steps of “The Loop Mode of Educational Board Game Design” and “Design Thinking”, and which includes the Empathy Map, Point of View (POV), and How Might We (HMW) three techniques. Those two games are named "Marketing Pats" and "Story Marketing", which were expected to be useful tools apply to marketing education.