A Study of the Relations Among School Characteristics, Brand Image, School Identity and School Selection

碩士 === 明新科技大學 === 管理研究所碩士在職專班 === 106 === Due tolow birth rate, elementary schools, high schools and vocational schools in Taiwan all face a shortage in student enrollment. How these schools can use promotion strategies to improve the quality and quantity of enrollment is an urgent issue. This study...

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Bibliographic Details
Main Authors: LIU,CHANG-LANG, 劉勁良
Other Authors: Hsu,Melissa Yi-Ting
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/y5gbtb