| Summary: | 碩士 === 明新科技大學 === 管理研究所碩士在職專班 === 107 === For a newly married couple, wedding cost is once in a lifetime. Also for this reason, plan the wedding and how to walk down the aisles will be very important. Those people hope their wedding is unique. In today’s, wedding reception is diversified, and integrated various cultures into it, wedding industry creates more and more new products. Last few years, more and more wedding industry companies are springing up. This is the coping strategy adopted in the domestic market. In order for each newly married couple to have their own perfect wedding. The case study method is used to collect secondary data analysis and business model canvas simultaneously, to knowledge and experience in wedding industry, online advertising and marketing.
The study aimed to explore the successful factors of J Company for the industry and other business owners as a reference and for further study in future. We learned from it, the necessity of renting wedding props for consumers is high. This research tries to understand the difficulties and challenges that this industry is facing now by in-depth case-study analysis of J Company furthermore investigating how a company to position it by identifying the niche point, how to strategize in business opportunity development and how to continuously retain its superiority in endless competition.
This study uses nine strategies of the business model to analyze the strengths and weaknesses of the wedding layout industry and the resources required in the current market.
The content of this research can be understood in the industry. The unfinished part of this research can be further explored in the future.
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