| Summary: | 碩士 === 國立政治大學 === 科技管理與智慧財產研究所 === 106 === It is a phenomenon that a great number of countries started to examine the interaction between urban regeneration and economic development from the perspective of creative cities. Taiwan's Executive Yuan regarded cultural and creative industries as one of the major projects in the “Challenge 2008: National Key Development Plan”. The department of cultural affairs in Taipei City also proposed the “creative cluster project’’, attaching its importance to life aesthetics and local cultural identity, in order to shape the city's lifestyle.
Existing literature paid attentions on cases which were ‘top-down’, led by the government. However, when discussing cultural and creative industries that are run mainly by ‘bottom-up’ power. In this sense, this thesis aims to discuss how the bottom-up case shapes the creative atmosphere and explore the impacts and key creative capitals in the process of forming the creative cycle. Based on “the cycle of creativity” (Landry, 2000) and the “5Cs of Creative Index” (Hui, 2005), this thesis tries to figure out a framework which could clarify the key creative capital in each stage of the creative cycle in the Calligraphy Greenway in Taichung City.
This study is a qualitative research in nature. Case study and in-depth interviews were used to collect data. Through the in-depth interviews with seven key members of Calligraphy Greenway in Taichung City, this study finds out that human capital initiates the cycle of creativity and serves as the driving force for a sustainable cycle of creativity, by the means of constantly being introspective and adjusting the ways of developments in the process. In addition, social capital plays an important role in attracting creative talents to join the creative cluster and thus establishes the network of art, culture and society through interpersonal interactions and the co-participation. Further, cultivating the demand and supply for the future arts and culture market is also the key point for developing the sustainable cycle of creativity.
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