| Summary: | 碩士 === 國立政治大學 === 科技管理與智慧財產研究所 === 106 === Previous literature on technology management considers technology as a blackbox, as panacea, which when implemented could solve any problem. New understanding indicates that technology is more related to Pandora's box. When technology is opened, rich meanings are inscribed and modes of organizing are embedded, embodied certain kind of technology spirit. This study attempts to move away administrative technology, such as ERP (Enterprise Resource Planning) systems, and turn attention to cultural technology, in order to explore the issue of technology embeddedness. Creative and cultural industry seems to have such a ‘blackbox’ myth, assumes that when technology is projected, culture is shared and disseminated, and audiences will be attracted, leading to economic value. This myth leads to the production of incomprehensible cultural content by technology. Even more, technology vulgarizes creative and cultural contents. This also leads to confusion – whether technology carries cultural contents or merely a projection of images. This research select three leading Korean enterprises specialized in cultural technology, and analyzes the evidence using grounded theory approach. It found three specific transformation approaches, they are: repurposing contents, inspiring interactive technology and commercializing intellectual properties. Theoretically, this research suggests that technology must be complemented with realizing cultural connotation, and not considers technology merely as a medium. When we open a technology, there are plenty of connotations waiting to be explored. These transformation approaches could be used to measure the authenticity of creative and cultural enterprises. Practically, this study suggests how to apply these three approaches in developing cultural technology, by taking into account a cultural content’s symbolic significance, interaction between technology and users, and the potential value of intellectual properties through business model innovation. By so doing, this thesis aims to bring out Pandora from the box and spring up sensational culture within technology.
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