| Summary: | 碩士 === 國立中興大學 === 資訊管理學系所 === 106 === In the global economic era, the prosperity of a country is intertwined with international economic issues, Financial crisis of 2008 and the European debt crisis of 2011, for example, have severely impacted global economic development and financial market. Taiwanese export volume declined sharply due to these crises and the depression also influenced the sales and revenue of Taiwanese industries. The production of PET bottles used in the beverage industry has also been affected significantly because of economic liberalization and information revolution. Therefore it is hard for Taiwanese traditional manufacturers to gain advantage with lower cost in the red ocean market. In order to lower the cost, many Taiwanese companies start to move to developing countries, such as China and S.E.A. countries. In order to face the uncertainty in the international economy and the highly competitive market environment, Taiwanese companies need to predict effectively and precisely what the key factors are to affect industry costs and revenue, and thus provides a solution for Taiwanese companies to escape from the shackles of the red ocean.
By taking a beverage packing corporation in central Taiwan for example, this study explores how external environmental factors affect the production of beverage PET bottles from a macroeconomic point of view. Temperature, on the other hand, can also be seen as one of the key factors to affect the sales volume of beverages. The purpose of this study is to 1) research if the production of PET bottle is related with temperature and economic indicators; 2) compare macroeconomic indicators and temperature between Taiwan and Southeast Asia countries in order to see whether those indicators affect the preference for PET bottles of a different size. And 3) further explore the sales volume of which the above-mentioned areas is easier to be influenced by temperature and economic factors.
The analysis is examined by linear-regression and the result shows that 1) both the sales volumes of PET bottle in Taiwan and S.E.A. area are affected by temperature, which has a positive correlation on Vietnam among S.E.A. countries as the shape of Vietnam is sinuous and serpentine, snaking down Indochina. Besides, GDP and labor force population are positive correlated with the production of the PET bottles in Thailand. 2) Regardless of the size of the PET bottles, the production of PET bottles in Taiwan is increased as temperature rises. GDP and labor population, however, have a negative correlation on the production of large capacity PET bottles. In S.E.A. areas, the production of both 200ml and 400ml bottle is correlated positively by GDP and labor force population. 3) Comparing to S.E.A. countries, Taiwan is easier to be affected by seasonal changes in terms of the production of PET bottle, whereas in S.E.A. areas, labor force and age difference are the key factors.
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