The effects of Consumer’s Life style and Channels on the purchasing choice of Health Food

• Main Authors: P0-Min Huang, 黃柏閔
• Other Authors: Bi-Kun Tsai
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/9c6f5b

碩士 === 國立中興大學 === 生物產業管理研究所 === 106 === Abstract In recent days, the emphasis on human health can be said to increase with each passing day. With the rapid pace of modern life and many deteriorating living habits directly affect human health. In today’s society with a tight pace of life, Health foods that can quickly and purposefully fulfil the nutrients needed have gradually become indispensable nutritional supplements in life. This study uses questionnaires and quantitative analysis from the perspective of lifestyle research.It is hoped to find out the impact of consumer lifestyle and purchase path on health food choices, and then accurately stratify customers so that operators can accurately develop effective marketing strategies. This study will use consumers of health food products as research subjects to explore The effects of Consumer’s Life style and Channels on the purchasing choice of Health Food.Through the questionnaire survey, a total of 347 valid questionnaires were collected. The analysis results are as follows: 1. Family priority people have a high chance to purchase bone health care foods through drugstores. 2. Opinion leaders have a high chance to purchase anti-fatigue health foods through mass merchandisers and drugstores. 3. Perceived price rate Through the direct selling business, there is a higher-priced purchase of health foods with improved gastrointestinal function.