Exploring the use of bike sharing system on tourism experience

• Main Authors: Chia-YiHuang, 黃家怡
• Other Authors: Ching-Fu Chen
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/uk99x2

碩士 === 國立成功大學 === 交通管理科學系 === 106 === In the process of tourism decision making, the transport mode is a key issue for tourists. In the past, most of tourists took public transportation or self-driving to scenery site. However, some localized unique scenic spots were ignored by tourists, since it is difficult for them to shuttle in the city. In recent years, bike sharing system has been broadly set up in world-wide cities, which would enhance tourists’ opportunities in depth tourism experience at destinations, and changes the experience that cannot be achieved before. Most of previous studies concerned the bike sharing system in the aspect of commuter trips, but this study focuses on the tourism trips. The purpose of this study is to explore the effect of the use of bike sharing system in the tourist destinations on tourism experience. Based upon the attribution theory, this study investigates the relationships among perceived value of bike use (instrumental factor and affective factor), tourism experience (hedonics and perceived uniqueness), satisfaction, and loyalty. A total of 302 valid questionnaires are obtained in February, 2018, which using structural equation modeling (SEM) technique. The results show that both instrumental and affective value of bike use have positive effects on tourism experience. Perceived uniqueness shows positive effect on satisfaction and loyalty as well, while hedonics is not significant related to loyalty, but tourists can be satisfied with the tourism destinations, which enhance the loyalty. From a practical perspective, this study provides important suggestion for tourism industry and the managers of bike sharing system in future research direction.