| Summary: | 碩士 === 國立成功大學 === 企業管理學系碩士在職專班 === 106 === With the increase of carbon emissions and the greenhouse effect in recent years, the issues of air pollution and environmental protection has been gradually attract extensive attention worldwide. Many countries have started promoting the use of renewable energy, and promoting the use of electric vehicles and electric scooter, and regard them as a solution for the future.
In this study that focus the layout strategy of electric scooter company (gogoro) in Taiwan, and the purpose of this study is try to use game theory to analyze how this company could get the biggest electric scooter market share in Taiwan and rapidly developed abroad. The study provides a multiple view, including coopetition, competitive dynamics, and patent strategies to analyze the company layout strategies.
By analyzing the research results, it was found that gogoro focused on the strategy of product differentiation and high-value product when it just entered the market and used to developed the complementors by itself when it developed new products. Gogoro used the network effects by energy exchange station and big data that was collected from customer’s smart phone to gogoro’s central computers. Gogoro try to change customers’ tactics about the impression of electric scooter, and gogoro not only combined competition and cooperation strategy to against the competitors and interact with competitors by faster action and moer quickly response than its competitors but also used fencing patent model to increase its key technology. Finally gogoro gradually control the rule and market of electric scooter, that is to say gogoro have dominant power in this commercial games of electric scooter in Taiwan.
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