Exploring the Antecedents of Influencing X and Y Generation Consumers’ Purchasing Intention and Decision for Nostalgic Elements IT Products

Exploring the Antecedents of Influencing X and Y Generation Consumers’ Purchasing Intention and Decision for Nostalgic Elements IT Products

碩士 === 國立成功大學 === 資訊管理研究所 === 106

Bibliographic Details
Main Authors: FanChen, 陳帆
Other Authors: Pei-Hsuan Hsieh
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/n9pycm
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spelling ndltd-TW-106NCKU53960052019-07-25T04:46:49Z http://ndltd.ncl.edu.tw/handle/n9pycm Exploring the Antecedents of Influencing X and Y Generation Consumers’ Purchasing Intention and Decision for Nostalgic Elements IT Products 探討結合懷舊元素的科技產品對於XY世代購買意圖之關鍵因素 FanChen 陳帆 碩士 國立成功大學 資訊管理研究所 106 Pei-Hsuan Hsieh 謝佩璇 2018 學位論文 ; thesis 97 en_US
collection NDLTD
language en_US
format Others
sources NDLTD
description 碩士 === 國立成功大學 === 資訊管理研究所 === 106
author2 Pei-Hsuan Hsieh
author_facet Pei-Hsuan Hsieh
FanChen
陳帆
author FanChen
陳帆
spellingShingle FanChen
陳帆
Exploring the Antecedents of Influencing X and Y Generation Consumers’ Purchasing Intention and Decision for Nostalgic Elements IT Products
author_sort FanChen
title Exploring the Antecedents of Influencing X and Y Generation Consumers’ Purchasing Intention and Decision for Nostalgic Elements IT Products
title_short Exploring the Antecedents of Influencing X and Y Generation Consumers’ Purchasing Intention and Decision for Nostalgic Elements IT Products
title_full Exploring the Antecedents of Influencing X and Y Generation Consumers’ Purchasing Intention and Decision for Nostalgic Elements IT Products
title_fullStr Exploring the Antecedents of Influencing X and Y Generation Consumers’ Purchasing Intention and Decision for Nostalgic Elements IT Products
title_full_unstemmed Exploring the Antecedents of Influencing X and Y Generation Consumers’ Purchasing Intention and Decision for Nostalgic Elements IT Products
title_sort exploring the antecedents of influencing x and y generation consumers’ purchasing intention and decision for nostalgic elements it products
publishDate 2018
url http://ndltd.ncl.edu.tw/handle/n9pycm
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