Influencing Factors of Willingness to Pay in the Freemium Business Model: A Case of OTT Video Platform- iQIYI Taiwan
碩士 === 國立成功大學 === 電信管理研究所 === 106 === In the past, the freemium model was used to explore industry pricing strategies, for which the research subjects were mostly mobile applications, online games and music streaming platforms. In recent years, most of Taiwan's OTT video platforms have chosen t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/asxtq5 |