The Relationship Study on the Motivation of Instagram Use, Narcissism and Self-concept amongst College Students

• Main Authors: HSIAO, HSIANG-YU, 蕭湘榆
• Other Authors: CHANG,YU-JU
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/fxu7f9

碩士 === 國立暨南國際大學 === 諮商心理與人力資源發展學系輔導與諮商研究所 === 106 === The purpose of the study is to investigate the relationship among the motivation of Instagram use, narcissism, and self-concept of college students. The participants in this study included 1136 college students who have Instagram account and use it in Taiwan. For the empirical study, three measurements included the Motivation of Instagram Use Scale, Narcissistic Traits Scale, and the Self-Concepts Scale of College Student. The collected data were analyzed and interpreted by means of descriptive statistics, t-test, one-way ANOVA, Pearson’s Product-Moment Correlation and Multiple Regression Analysis. The major findings of the study were as follows: 1.The mainly motivation of college students to use Instagram is “cognitive needs”. 2.Different genders will affect the motivation of college students to use Instagram. Female college students pay more attention to "cognitive needs", "affective needs" and "tension-release" than male college students. 3.Narcissism of male college students is significantly higher than the female ones. 4.College students in different genders, grades, and colleges have significant differences in their self-concepts. 5.College students with different experience in using Instagram have significant differences in narcissism and self-concept. 6.The motivation of using Instagram and narcissism are significantly positive related. 7.Narcissism and self-concept are significantly positive related. According to the results above, suggestions to different aspects are mentioned.