From parasocial to social: A study of relationships among parasocial interaction, loyalty behavior and perceived interactivity on live video streaming platform
碩士 === 國立交通大學 === 傳播研究所 === 106 === This study uses parasocial interaction perspective to observe the audience’s use behavior of the Twitch platform. Based on past research, it first examines factors affecting parasocial interaction, including broadcasters’ attraction, the audience’s motives, attach...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c479df |