Impact of Perceived Risk and UTAUT2 on Mobile Payments-The Case of Apple Pay
碩士 === 國立交通大學 === 傳播研究所 === 106 === At the beginning of 2017, Apple Pay was officially launched in Taiwan. There are more than 400,000 credit card bindings, which exceeds any domestic mobile payment. This study applies the concept of UTAUT2 and perceived risk, explores the factors of users' use...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bngf2m |