The Willingness to Pay for OTT Video Service
碩士 === 國立交通大學 === 經營管理研究所 === 106 === With the rapid development of Internet, the viewing habits of audience are gradually changed from TV to online OTT(Over-the-top) video service. In Taiwan, there are many company devote to OTT video service, including telecommunications, cable television system o...
Main Authors: | Kuo, Ying-Tzu, 郭穎慈 |
---|---|
Other Authors: | Chen, Guang-Hwa |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/ex479k |
Similar Items
-
Influencing Factors of Willingness to Pay in the Freemium Business Model: A Case of OTT Video Platform- iQIYI Taiwan
by: Ke-WeiChen, et al.
Published: (2018) -
A Study of the Factors that Affect Intention to Pay for OTT Audiovisual Services
by: Hsieh, Miao-Lien, et al.
Published: (2017) -
The Study of Consumer\'s Behavioral Intention and Willingness to Pay on Watching Original Content of OTT TV - A Case of Netflix.
by: Lin, Shi-Wen, et al.
Published: (2019) -
Factors influencing users behavioral intention in OTT video services
by: Hung-Lung Chang, et al.
Published: (2014) -
Competition between OTT TV and the Incumbent Pay TV in the Video Service Market: A Perspective from Disruptive Innovation Theory
by: Chen, Hung-Hsuan, et al.
Published: (2018)