The Willingness to Pay for OTT Video Service

碩士 === 國立交通大學 === 經營管理研究所 === 106 === With the rapid development of Internet, the viewing habits of audience are gradually changed from TV to online OTT(Over-the-top) video service. In Taiwan, there are many company devote to OTT video service, including telecommunications, cable television system o...

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Bibliographic Details
Main Authors: Kuo, Ying-Tzu, 郭穎慈
Other Authors: Chen, Guang-Hwa
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/ex479k

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