| Summary: | 碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 106 === The construction industry and real estate often play a locomotive industry of economic de-velopment. It can drive the development of a number of customs industries, boost the effect of economic growth, and play an important role in economic development. According to some analyses, the construction industry and real estate industry in Taiwan The economic climate has been closely linked.
In this study, the construction company’s business model consists of four processes, which can be divided into four phases: investment, production, transaction and use. It is different from the general business model and faces two problems: the operating environment and the business model. It is the changing situation of the big environment, and the second is the ad-justment of the operating mode. Only improve business management and product quality, re-duce costs, improve customer competitiveness, and respond to major environmental changes through marketing strategies. In the economic downturn, there are still many construction companies that can stand and continue to operate. Their survival is nothing more than their ability to gain insight into market demand. The selection of construction locations and proper product positioning, marketing strategies and financial control are the best ways to survive. In a downturn, it operates steadily.
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