Exploring Investment Intention Based on Elaboration Likelihood Model: An Example of P2P Lending Platforms
碩士 === 國立交通大學 === 管理學院經營管理學程 === 106 === The development of Internet has overturned traditional bank service, no matter if it is in the pattern of assets management or making loan, these services can be rendered through network. Though Internet has been developing with booming pace right now,a the n...
Main Authors: | Huang, Hao-Yu, 黃浩榆 |
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Other Authors: | Lin, Jie-Peng |
Format: | Others |
Language: | zh-TW |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/7u5b25 |
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